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Wyoming Beef Council issues 30-Day Protein Challenge


Join the Wyoming Beef Council in the 30-Day Protein Challenge, a free, fun, step-by-step way to get a balanced amount of protein at each meal. Visit to join the Protein Challenge and sign up for emails, tools, tips, and inspirational e-mails to keep you on track.

"One small change in your diet can make a big difference in the way you feel," said Ann Wittmann, executive director of the Wyoming Beef Council. The 30 Day Protein Challenge is a great way to experience the benefits of giving your body an optimal amount of protein throughout the day."

"While lean beef is an excellent protein choice to add to any diet, this challenge is not about eating beef for every meal for 30 days," she added. "There are many easy ways to increase protein at every meal, such as topping your lunchtime salad with beef, salmon or pork or adding nuts to your breakfast or afternoon snack. Many people lack protein at breakfast, but can easily increase it by adding milk to their oatmeal, or pre-cooked ground beef to scrambled eggs or nut butter to whole grain toast."

The Protein Challenge is completely customizable for individual's tastes and offers several free resources to help take control of your appetite:

Free recipes and meal ideas to hit your targeted protein intake of 30 grams of protein at breakfast, lunch or dinner

30 Day Protein Challenge Plan to guide you step-by-step throughout the month

30 Day Food Diary to track your protein intake and mood so you get a better understanding of how your meals affect you throughout the day.

Hunger Scale to help you pay closer attention to your appetite

Protein Cheat Sheet to help identify how much protein you're getting from a variety of popular protein sources

Tips to find protein when dining out to make smart decisions every time you dine out challenge graphic

Why take the challenge?

Most Americans don't get enough protein or consume almost all (about two-thirds) of their daily protein at dinner. So whether you are seeking to maintain/build muscle, looking for weight/craving control or simply striving for better overall nutrition, the challenge is for you. A growing body of research shows it may be beneficial to spread out your protein intake over the course of the day. Consuming the right amount of protein helps with weight loss goals by reducing mindless snacking, building muscles after a workout and protecting muscle mass. Download the benefits of protein.

How does it work?

Take control of your appetite by working your way up to eating 30 grams of protein at every meal for one month. You keep track of your food, hunger, and moods to see how simple diet changes can make a difference in your overall health and wellness for 30 days and beyond. The Protein Challenge could be your solution to eliminating mindless snacking. By simply shifting the way you consume protein throughout the day – 25 to 30 grams per meal, plus snacks – you can begin to feel the difference! Protein throughout the day can help you avoid that hungry feeling, giving you more control over the foods you choose. When you're already satisfied, you're less likely to reach for those unhealthy snacks.


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