WBC spotlights 100-year-old ranch near LaGrange, Wyo.

The Wyoming Beef Council is featuring the Thaler Land and Livestock Co., a centennial ranch located in Goshen County, on its website and marketing materials.

The featured stories about Wyoming ranching families resonate with millennials, the target audience for growing beef demand, and the stories are among the most frequently visited web pages on the Wyoming Beef Council's website, wybeef.com.

"We chose Thaler and Livestock as one of our featured ranching stories, because this ranch demonstrates how a carefully managed cattle operation, one that is over 100 years old, can be environmen...