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This year's Small Business Saturday may be the most critical in history

Small Business Saturday is a relatively new American tradition. While Black Friday has been an informal holiday for more than 60 years, it wasn’t until 2010 that the Saturday after Thanksgiving earned its official title, designating it as a day to shop local and support hometown retailers.

In a year where businesses have faced profound challenges due to the COVID-19 pandemic, this year’s Small Business Saturday may be more critical than ever before. In fact, many locally owned retailers earn upwards of 50 percent of annual revenues during the period between Thanksgiving and Christmas. As preca...


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